We all know about the huge US trade deficit with the rest of the world. Most of us know this is just about trade in goods, so that it does not include the trade surplus in services—which compensates for roughly 40% of the total deficit. So services are large and growing but nowhere near the size of the problem. What’s less obvious is just how incomplete this story is.
It’s straightforward to see why. Look at the iphone. Iphones imported into the US are a significant (but of course far from decisive) contributor to the deficit. It’s an expensive item and we get lots of them. However essentially all of the profit from that item goes to Apple, and in fact most of the value-added is from software written here. From a functional point of view it is a US-manufactured item, because that’s where the software is written. The balance of payments calculation is backwards.
This isn’t a one-off. Here is a list of the top ten US companies by market valuation.
🏆 Top 10 U.S. Companies by Market Capitalization (2026 estimates)
- NVIDIA Corporation – approx. $4.5 trillion (currently world’s largest)
- Apple Inc. – ~$4.0 trillion
- Alphabet Inc. – ~$3.8 trillion
- Microsoft Corporation – ~$3.6 trillion
- Amazon.com, Inc. – ~$2.5 trillion
- Meta Platforms, Inc. – ~$1.4 trillion
- Broadcom Inc. – ~$1.7 trillion
- Tesla, Inc. – ~$1.3 trillion
- Berkshire Hathaway Inc. – ~$1.0 trillion
- JPMorgan Chase & Co. – ~$0.6–0.7 trillion (approximate, rounding into the top decade range)
The #1 is now Nvidia. Perhaps surprisingly it’s just like Apple. They don’t make the hardware either. What they provide is another kind of software—detailed specifications embedded in a form for transfer to TSMC for fabrication. The high-value contribution is made by developers in the US, which is where the profit is realized as well. (It’s interesting to compare Nvidia with TSMC. Both companies have monopoly positions in their markets, but Nvidia avoids the huge capital expenses of hardware, and makes much more money by being on top of the production stack.)
The problem here is that the goods versus services distinction doesn’t mean what we think it does. We want to think about that distinction as somehow capturing hardware versus software, but it doesn’t work that way. More and more software is getting embedded in products, so it’s counted wrong. It’s more correct to think about software as highly-skilled manufacture. The same kind of thing happens with pharmaceuticals. More and more of the value creation is not in building the product hardware, but in defining content. And the software business is great—fewer capital requirements and you’re on top of the heap. There is also a strong trend to monopoly from the built-in economies of scale. Most of the businesses on the top 10 list—one way or another—are software businesses and many are effective monopolies in their sectors. It’s not surprising our economy has evolved in that way.
Going forward there is every reason to believe this trend will continue and even accelerate. AI makes it ever easier to build software that works with all kinds of products. And robotics in particular can be revolutionary. As robots become software platforms, rather than individual products, all kinds of businesses can be imagined primarily as software applications. Al has already made it possible for small teams to do things that used to require many more people with distinct specialties. We’ve already seen companies come from nowhere in a very few years—there will be more and faster.
What does that say about the future? On the face of it that sounds terrible—people are not adding value by standing in front of drill-presses all day, so what happens to them? Certainly Trump’s idea of building a future for the US depends on the drill-presses, so what is the right picture? We need to follow through to a logical conclusion.
To begin we need to talk just about business competitiveness. If we’re going to succeed in the kind of business environment just described we need three things:
- We need innovative types able to start the new businesses which will make up the rapidly evolving landscape we just described
- We need people who will provide the kind of value-added needed by such businesses
- We need government to support innovation. In practice that means not choosing winners and losers and protecting innovators from the powers that be.
Those are absolute requirements. Before we can talk about anything else, we have to satisfy those.
At the same time however we need to provide for the well-being of the population and the national security of the country. These two types of requirements seem distinct, but as we’ll see they are closely linked.
On the innovation side we have traditionally been well-positioned here. The single most legitimately-true feature of American exceptionalism has been our openness to enable people from anywhere and with any background to find a home where they can thrive and fit in. We have been the place for the best and brightest from everywhere to come and build success. Most recently this was true for AI, where many of the key players come from Chinese backgrounds. US openness was perceived as unique worldwide. Many company founders and employees have been immigrants and children of immigrants. Additionally the strong network of research universities and government labs meant that the latest technologies could be counted on to be supportable for new business.
(Note that China is a kind of opposite pole—a huge inwardly-focused country whose export businesses are primarily in hardware with hard-won price advantages. That’s not to say they can’t move in our direction, but thus far their focus has been different, with less software value added.)
It’s significant that the overall well-being of the population counts for plenty here—it’s not an additional extra goal. Many important contributors didn’t come rich. Recently we’ve been less successful in that, as we’ll talk about later.
What we do have to note here is that we have recently decided to relinquish all of those traditional advantages in a burst of self-destructive nationalism. We now have overt hostility to foreigners, attacks on universities, and cancelled research money. We’ll throw lots of money into today’s hottest development item—the current version of AI—but we have chosen to be deliberately blind to whatever comes next. In addition we’ve decided to choose winners and losers in today’s technology based entirely on “intuition”. Since climate change is now officially non-existent, all technologies associated with it are removed from our national consciousness. Unless some of this is reversed we will be like the British after World War II, living in past and lost grandeur.
As for the well-being of the population and national security, the most important message is a simple one: there are a great many important problems that the private sector will not solve by itself. This may seem obvious (it was to Adam Smith) but it’s contrary to the endlessly restated ideology of the last decades. I’ll start with security.
Government needs the professional competence to decide what actions have to be taken in the economy for reasons of national security. That includes what products and capabilities we need to have here and what needs to be done proactively to prevent the kind of dependencies we have with rare earth elements today. We have to be able to think ahead in a way that the private sector won’t. So government needs professional competence protected from political persecution. Government also needs to think broadly about security. We will never be able to take everything in-house, and even domestic suppliers have their own interests. So complete self-sufficiency is a chimera, and security is intrinsically concerned with international relations and the world order overall.
As for the well-being of the population, the most important thing to say is that the businesses that form the basis of US economic strength won’t necessarily fix it. They’re not going to employ everybody. However the overall wealth of the country will translate to general prosperity in the domestic economy (e.g. entertainment, home services). That will help—but still won’t be enough to fix it. To go further will require things like an adequate minimum wage as well as a bigger role for the government in infrastructure of all kinds. There is no shortage of work that needs to be done—in physical infrastructure or healthcare for example. Climate change will require significant near-term modifications all over the country. The margins you get in sector-dominant software companies should provide the money to do it. The challenge will be to restore the idea that shared prosperity is ultimately the best thing for everyone’s benefit.